About Exhibition

Sirha Bake & Snack (formerly known as Sirha Europain) is one of Europe’s most prestigious trade fairs dedicated to the bakery, pastry, breakfast, coffee, and snacking sectors. It has been held in Paris since 1999.

Bringing together a broad range of participants—from artisanal businesses to industrial manufacturers, and from hotel and restaurant chains to retailers—the fair offers industry professionals unique opportunities for innovation, inspiration, and business development.

It stands as one of the most important international platforms for building brand presence in the European market, establishing new business partnerships, and discovering the latest trends shaping the sector.