About Exhibition

Saudi Arabia’s Largest Franchise Gathering!

One of the most prestigious events in the franchise industry, Saudi Franchise Expo 2026 brings entrepreneurs, investors, and international brands together in Riyadh.

Why Should You Attend?

• Grow your business by gaining direct access to the region’s fastest-growing franchise market..
• Unlock new opportunities through face-to-face meetings with leading investors, strategic business partners, and entrepreneurs.
• Stay ahead of the competition by gaining strategic insights from workshops and seminars led by industry leaders.
• Build strong and lasting connections with key decision-makers by taking advantage of our Business Matchmaking Program.

2025 Highlights

• 170+ national and international brands
• 15,416 professional visitors
• 465+ partnership agreements
• Commercial volume exceeding SAR 500 million